" I enjoy inventing, riding and sharing my technology with our customers. Our goal is to help make your cycling dreams come true - Welcome to American Classic. "

Bill Shook President



SEASON 2013

American Classic continues to change the face of cycling componentry to improve your cycling experience. To build something truly different American Classic's engineer, Bill Shook and our technical staff work together through every stage of product development and production. It's a partnership that makes innovation possible and that's exactly how our new products were created.

We have been very busy creating new technology in 2013. The new line features 30mm deep Argent Road Tubeless Wheels, wide Carbon 38 Clinchers, wide Carbon 44 Tubulars, improved wide Carbon 58 Clinchers, Aluminum Tubulars with either disc brakes or rim brakes, TCX Tubeless Wheels with either disc or rim brakes as our first venture into Trekking, 3 650B tubeless wheel- sets in the Race, All Mountain and Terrain platforms, a brand new line of rims for individual sales in 26”, 650B and 29”, a Lefty Front Disc Hub and 9mm Front Thru Axle Hub, a 46mm long Tubeless Valve Stem and more Thru Axle Conversion Kits. Our Collection is the culmination of three decades of research, development and results bringing the world’s fastest, most advanced wheels to you.


THE SPIRIT OF INNOVATION

American Classic is emerging as a bicycle industry leader in the wheel and component design arena. We embrace improvement, fearlessly fusing engineering technology, quality and style into our product line. We are actively shaping the future of the bicycle industry and not sitting still to react to what others do.

Bill Shook, the founder and engineer of American Classic leaves the beaten path to seek new and innovative ways to improve bicycle technology with the single-minded purpose of making bicycle sport enjoyable for all who want to ride and race. We remain true to that chosen path. We strive for excellence and pave the way for a successful tomorrow with big picture creative thinking with you, the cyclist, in mind. Bill started riding at the age of 14. He trained hard and became a champion road and track cyclist, earning a place on the US National Team. While racing, Bill started his design career building his projects in his Dad’s garage. In 1974, he created and fabricated the first large tube aluminum bicycle in the world and raced it all over the country. While racing professionally, Bill strove to find the best equipment, the lightest tires and rims. In the 1970’s in the US, fine equipment was hard to find and that is what sparked the idea of American Classic — a place where Bill could design and distribute high performance components for riders every where. After retiring from a successful racing career, Bill received a master’s degree in mechanical engineering from Ohio State University. Now he had the engineering expertise and everything was in place for American Classic to become a reality. In 1982, the first products were new concepts, the lightweight water bottle cage and the revolutionary lightweight adjustable seatpost. The rest is history. American Classic now has two facilities including our own testing and quality control center, rim factory and wheel building and assembly plant. American Classic has a broad variety of unique designs in all disciplines including road, track, triathlon, cyclocross, trekking, cross country, all mountain, downhill and handcycling. All this, because Bill couldn’t find the right wheels to race in the 70’s.

Everybody is talking about wider rims for both road and mountain bike. What does it really mean for you, the rider? There are a few wide rim profiles on the market but they are either heavy, or too light and flexy. Bill Shook used his mathematical abilities to design our revolutionary wide rims, attaining the goal of being light, stiff, strong, aerodynamic and wide, all in one rim. To start, wide rims mean riding lighter, smaller performance tires with cushiony, high air volume and firm surface grip. Larger width tires offer more air volume but they are heavy with a sluggish ride quality. The desired combined wheel and tire qualities are achieved by stretching out the smaller tire casing on a wide rim and effectively making the tire bigger. Also, smaller tires on wide rims reduce tire roll on the rims. With a narrow rim and a wide tire, the rim floats from side to side on the tire. Using a wider rim with a smaller tire minimizes float for improved handling, confidence and control. The rim is lower weight at the extreme outer edge of the wheel decreasing rolling resistance and boosting speed. Our wider, lighter rims translate into crisp accelerations, firm ground control, faster rolling on the flats and decisive handling for the extra edge needed by competitive athletes.